The dynamic rebrand builds on the more traditional ‘Rally of Legends’ positioning of recent years and provides a new platform from which to market and further grow the event.

The new tagline – ‘A World Apart’ – celebrates just how far removed the raw adventure of world championship rallying is from some of today’s more sanitised stadium sports. Whether it is the off-the-scale competitive action set in mountainside forests or the latest generation of turbocharged, four-wheel-drive WRC cars that are far more extreme than their showroom counterparts or the brave-hearted drivers who are fully committed and courageous or the enthralling spectator experience which is an assault on the senses like no other, Wales Rally GB truly is a world apart.

“This is a sport like no other and we want wider audiences to discover its very special appeal,” explained Hugh Chambers, Chief Executive of Motorsport UK, organiser and promoter of Wales Rally GB.

“Rallying is by no means one of the most accessible of sports on Earth but in so many ways that is its biggest attraction. The scenery is spectacular, the action is dramatic and the experience rewards spectators with vivid memories that last a lifetime. It’s no surprise Wales Rally GB has drawn record attendances in recent years – now our new messaging will encourage even more people to share in its magnetism and to create their own stories for life.”

To build a strong and consistent brand image, the new identity is being rolled-out across all Wales Rally GB marketing collateral and communication platforms and, initially, is most prominent on a renovated website.

The official online platform has been relaunched and will be the go-to resource centre for all event information when the route for the 2019 Wales Rally GB (3-6 October) is announced and tickets go on sale later this month.