BIG JUMP IN TV AUDIENCES FOR DAYINSURE WALES RALLY GB
11 November 2016 12:12
By Dayinsure Wales Rally GB
Dayinsure Wales Rally GB
The growing popularity of Britain's round of the FIA World Rally Championship (WRC) continues to impress, with a massive rise in the television audience viewing the recent Dayinsure Wales Rally GB (27-30 October).
For the first time in more than a decade, fans in the UK had the opportunity to watch live action from the classic event on both terrestrial and pay TV networks.
Sunday's concluding Power Stage, set in a spectacular location alongside the Brenig Reservoir high up in the 'great outdoors' of Conwy County, was screened live by terrestrial broadcaster Channel 5 as well as satellite broadcaster BT Sport.
Figures from Channel 5 reveal a total of 733,000 viewers tuned in to watch World Champion Sébastien Ogier seal his fourth consecutive Wales Rally GB victory - with an audience peak 71 per cent higher than the 13-week average for the same time slot. A highlights programme shown on Monday after the rally attracted an equally impressive peak audience of 450,000.
In a groundbreaking move, BT Sport provided its subscribers with 4K ultra high-definition coverage for the very first time. The world-class event also benefitted from extensive daily airtime on S4C via its Welsh-language Ralio+ programme plus regional BBC and ITV networks in both north Wales and north-west England.
Oliver Ciesla, managing director of WRC Promoter said: "It has been many years since UK fans had the opportunity to enjoy live WRC action on a mainstream free-to-air network. We're delighted with the audience figures from both the Sunday Power Stage and also Channel 5's highlights show the following evening.
"Interest in Channel 5's coverage has grown steadily throughout 2016 and that's hugely encouraging ahead of the new-era WRC next season, when more powerful, dynamic cars will provide even more thrilling and exciting competition."
Even ahead of the new generation of faster cars, the WRC has seen big audience increases in important TV markets in 2016. Independent research agency Repucom has reported large audience growth in Japan (127 per cent), Germany (89 per cent) and Mexico (81 percent) as well as notable upsurges in the Asian Pacific, African and North and South American regions, while regular highlights programmes after each rally on Channel 5 helped Britain's viewing figures to move up by 44 per cent over the first half of the current season.
"With more people watching here in the UK and around the world, this is further great news for the rally," enthused Ben Taylor, Managing Director of Dayinsure Wales Rally GB (below bottom left). "It's good for the sport, it's good for the fans, it's good for our commercial partners and - above all - it's good for Wales that more and more people are seeing what this remarkable country has to offer in terms of spectacular scenery, beautiful resorts and as an adventure destination."
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Britain is firmly back at the top of the World Rally Championship tree - of that there can be no argument. And Britain has arrived there just in time for one of the most exciting, entertaining and open seasons in the series' 43-year history; again, an indubitable fact.